The global tea industry continues to evolve as consumer preferences shift, international trade patterns adapt, and health-driven demand rises. Among the world’s tea-producing countries, Iran holds a unique position. With its lush northern plantations in Gilan and Mazandaran and a tradition of cultivating both CTC and Orthodox teas, Iranian tea is increasingly gaining attention in global markets.

At Tamila Agrifood Company, we study market trends closely to provide reliable insights and forecasts for buyers, distributors, and institutional procurement agencies worldwide.

Rising Popularity of Iranian Tea in Global Markets

1.   Health & Wellness Trends

Consumers are moving toward natural, organic, and antioxidant-rich teas. Iranian green tea and herbal blends (such as chamomile, mint, rose, and saffron tea) are positioned as premium wellness products.

2.   Diversification of Supply Chains

With global buyers seeking alternatives beyond India, Kenya, and Sri Lanka, Iranian tea is emerging as a strategic procurement option, especially for markets in the Middle East, Central Asia, and Africa.

3.   Sustainability Demands

Ethical sourcing, HACCP and Organic certifications, and eco-friendly farming are increasingly valued. Iranian tea producers are adopting sustainable cultivation and packaging methods to meet this demand.

Regional Demand Forecast for Iranian Tea

•    Middle East & North Africa (MENA)

Iran’s geographical advantage makes it a natural supplier for tea-loving countries such as Iraq, UAE, Qatar, and Saudi Arabia. The demand for both CTC bulk tea and luxury Orthodox blends is expected to grow steadily.

•    European Union

Europe’s tea market is diversifying with a growing taste for specialty and herbal teas. Iranian organic green and herbal infusions are likely to expand market share, especially in Germany, the UK, and France.

•    Africa

Many African countries are net importers of tea despite being producers themselves. Iranian CTC tea offers a competitive pricing advantage in East and West Africa for large-scale catering and retail sectors.

•    Asia-Pacific

With rising urban middle-class consumers in countries like Malaysia, Singapore, and China, demand for authentic, naturally grown teas is forecasted to increase. Iran is well-positioned to tap into these premium tea markets.

Demand Drivers in the Global Tea Industry

Several factors will continue to push demand for Iranian tea exports:

1.   Health Consciousness – Rising consumer awareness of tea’s health benefits, particularly green and herbal teas.

2.   Convenience Packaging – Demand for tea bags and ready-to-drink (RTD) formats is creating opportunities for Iranian tea suppliers.

3.   Cultural & Lifestyle Shifts – Tea remains a social and cultural staple in many regions, sustaining high per-capita consumption.

4.   Government Procurement & Tenders – Large institutional demand, especially for CTC bulk shipments, supports long-term stability.

Market Forecast: 2025 and Beyond

According to industry research and buyer feedback:

•    Global tea demand is projected to grow by 4–5% annually through 2030.

•    Herbal and functional teas (saffron, rose, mint, chamomile) will see the fastest growth, with expected CAGR of 7–8%.

•    Iranian CTC tea will remain in demand across institutional buyers in Africa and the Middle East.

•    Orthodox and premium teas will find niche but profitable markets in Europe and North America.

Tamila Agrifood expects Iranian tea exports to double in the next 5 years, supported by improved certifications, branding, and logistics.

Tamila Agrifood’s Role in Shaping the Market

As a trusted Iranian tea exporter, Tamila Agrifood Company provides:

✔ A wide portfolio of CTC, Orthodox, Green, and Herbal teas

✔ Flexible bulk packaging (sacks, cartons, retail-ready packs)

✔ Certified exports (ISO, HACCP, Organic, Halal)

✔ Customized solutions for wholesalers, NGOs, and government tenders

✔ Efficient logistics to EU, Middle East, Africa, and Asia-Pacific

Conclusion

The future of Iranian tea in global markets is promising, driven by rising demand for health-oriented beverages, sustainable sourcing, and diversified supply chains. With competitive bulk pricing, certified quality, and growing international recognition, Iranian tea is positioned to become a serious contender in the global tea industry.

At Tamila Agrifood, we are committed to empowering buyers with market insights, premium products, and reliable partnerships that ensure success in every stage of tea import and distribution.

Email:  tamilaagrifood@gmail.com

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